The North Texas Municipal Water District has been offering essential wholesale water, wastewater, and solid waste management solutions to over two million individuals residing in North Texas. With a history spanning more than six decades, NTMWD was in pursuit of innovative approaches to produce a collection of seasonal campaigns designed to infuse an enjoyable perspective into water conservation education.

The ‘Pledge to Plant Smart’ spring initiative aimed to inspire Texans to plant smart by selecting native or adapted plants for their garden and landscaping. The campaign featured a range of graphic elements, including collectable plant statistic cards, social media assets, digital and print ads, a photo contest landing page and more.

Role: Art Direction, Campaign Design

Agency: Envision Creative